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Exclusive Virtual Roundtable: Modernizing PR: Bridging Influencer Marketing & Media Relations

Thursday, August 22nd, 2024 
at 10:00 AM PT / 1:00 PM ET

You're Invited! 

Keeping up with the latest strategies, best practices, and tools in modern PR can feel like a full-time job. Today, mastering PR means influencing, engaging, and building relationships with an organization’s key stakeholders to shape its perception. 

Join us for an exclusive virtual roundtable tailored for senior executives in PR, Marketing, and Communications. This elevated discussion will explore the strategic alignment of influencer marketing with media relations. Moderated by Daniella Middleton, Partner at DCI, this roundtable event will shed light on the evolving landscape where influencers, analysts, and journalists intersect, offering insights into creating sophisticated media relations and influencer marketing programs that drive impactful results.

In this session, we will cover:

  • The convergence of influencers, analysts, and journalists in PR.
  • Strategies for developing cohesive media relations and influencer marketing initiatives.
  • Best practices for leveraging influencer partnerships to amplify media coverage.
  • The transformative role of influencer technology in enhancing PR and marketing strategies.
  • Addressing the challenges and seizing the opportunities in today’s media and influencer ecosystems.

* Please note this is a private event, and seats are limited. Apply now for a chance to join the discussion.

This event is full. Please fill out the form to be added to the waitlist.

Daniella Middleton

Partner | Development Counsellors International (DCI)
Daniella directs influencer marketing strategy and integrated marketing programs for DCI’s destination clients. Over the last five years, her team has facilitated 500+ partnerships with influencers and content creators for clients to promote and increase awareness of destinations for travel (leisure and business) and talent attraction/relocation campaigns. Daniella created the destination marketing industry's first influencer advisory board, and she has been the catalyst for several states, cities, and international destinations to start working with influencers. She believes that influencer relationships are best leveraged when campaigns live within the PR team's scope but are truly successful when social and paid teams are involved in the process. 

Daniella earned her MBA in marketing and strategy from New York University Stern School of Business and her Bachelor of Arts in economics from Brandeis University.​

Vanessa Romano

Senior Director, Key Accounts | Meltwater
Vanessa is a Senior Key Account Director focusing in all aspects of the MarComm industry.  Based in Washington DC, Vanessa has been contributing at Meltwater for 5 years helping clients across North America harness the power of data in PR and marketing.   Her portfolio includes agencies, non-profit organizations, and B2C/B companies of varied industries, and she assists in maximizing their efforts by understanding the conversations happening around their brand and transforming those insights into actionable strategies.